The name Fuller has been synonymous with commercial real estate in Denver since 1954. From humble beginnings, John Fuller grew his company to be the single most recognized commercial firm in Colorado. In 2010, as most commercial firms in Denver rushed to be absorbed by national affiliates and abandoned their name recognition, Fuller saw this as an advantage to restructure and serve the local client base. Today, the Fuller name remains strong and is now a more personalized firm. With this local, specialized niche, Fuller can serve its clients and prospects far better that its competition.
Our team consists of proven marketing professionals who know how to get the highest number – and best quality – inquiries for your property. We add experience and vision to our process to create a customized marketing plan for your property that gets results.
Brochures: Our professionally designed brochures are cutting edge, exciting and motivating. Your property will be showcased in an attractive color brochure that will highlight all of the important features of your property.
Advertising: Knowing the importance of getting word of your listing distributed to the right audience, we take a sophisticated approach that aims at optimum effectiveness. Fuller Western utilizes both traditional print advertising and the latest web marketing tactics. Targeted e-Blasts and postings to commercial websites such as Xcelligent, Loopnet and Co-Star capture the digital audience. Targeted postcard mailings, cold calls and various brokerage meetings tie the advertising together into an effective campaign. We also have established relations with all the publishers of industry trade publications and can secure any placement for maximum impact.
Broker Co-op: We realize the importance that a majority of the deals will come from the brokerage community. Fuller Western has built and maintained an incredible network of the most reputable brokers throughout the region who will work with us in presenting your property. Offering attractive commission splits and other incentives place Fuller Western listings high on their lists. We also communicate with these brokers on a regular basis.
Cold Calls: Canvassing the market begins shortly after the signing of your listing in search of an acceptable offer. We utilize “cold calling with a purpose” which produces positive results.
Signage: The large “FULLER” name on our well-recognized B&W signage has been a staple in Denver’s commercial market since the mid-1950’s. While most all other commercial firms have affiliated with national firms and abandoned their local names and images, the Fuller name & signage remains recognized in the commercial market.
Target Markets and Market Segments: Maximum exposure of your property will be accomplished through a series of advertising, cold calling with a purpose, direct mail, industry websites and our website. We have the experience and have identified the target market segments, and reach that segment frequently by personal contact.
Misc. Advisors: With countless years of industry contacts, we are able to recommend select attorneys, CPA’s, title & escrow personnel, management companies, lenders or other such providers of services necessary in our industry.
Our Tactical Plan for Your Property: In an effort to generate the quickest possible activity, the following items will be completed shortly after the signing of your listing:
- Property brochures will be designed, printed and delivered to targeted parties.
- Website presence begins at www.fullerwestern.com, Xcelligent, LoopNet, and Co-Star.
- Sign, if appropriate, will be installed on your property as soon as possible.
- Advertising personnel ascertain appropriate media direction.
- Direct mail to key prospects occurs.
- Appropriate cold calling with a purpose to logical prospects begins.
- Presentations to the brokerage community, both internally & externally, begins.
- Appropriate e-mails to known prospects and brokers begins.
In an attempt to always keep your listing fresh, marketing updates, as needed will be implemented.
We will use a broad scope of marketing tools and numerous professionals to expose your listing to a targeted audience of prospects in order to secure the best offer in the shortest time frame.
